WTA – Women’s Tennis Association

The WTA launched a dynamic brand, igniting a new era. This global effort, by players, fans, and partners, amplifies the WTA’s sports and entertainment leadership. The vibrant logo and colors capture the game’s energy, bringing drama to life. Rooted in history, this rebrand rallies the world to tennis’s power. Player stories showcase the WTA as competition and achievement.

• Design, resize and deliver visually compelling assets and templates for the WTA rebrand.
• Create engaging paid ad campaigns across digital platforms.
• Develop a user-friendly and effective landing page for “WTA Unlocked.”
• Ensure brand consistency across all digital and print touchpoints.
• Optimize design workflows for efficiency and scalability.
• Collaborate with the WTA team to achieve project goals.

Figma
Adobe Illustrator
Adobe Photoshop
Monday
Dropbox

The project’s goals center on a successful WTA brand launch, demanding timely delivery of numerous assets within tight deadlines. Effective in-house team coordination is crucial to streamline workflows, ensure brand consistency, and deliver high-quality materials that capture the WTA’s dynamic spirit. Prioritizing clear communication, efficient project management, and collaboration will ensure a memorable launch.