Car Wash App
Mobile Wash App
App redesign
Imagine an Uber for car washes. This platform connects users with mobile car wash professionals, allowing them to schedule and pay for washes directly through an app or website. Users can specify their location, vehicle type, and preferred services, receiving real-time updates and notifications.
My Role and Responsibilities
As the Lead Designer, I spearheaded the redesign of the car wash app and website experience. My duties encompassed comprehensive user research, including competitor analysis and user feedback sessions, to identify key pain points and opportunities for improvement. I then translated these insights into intuitive UI/UX designs, creating wireframes, prototypes, and high-fidelity mockups. I worked closely with an international engineering team, delivering meticulously crafted assets and ensuring seamless integration.
Skills/Software
InVision
Adobe Illustrator
Adobe Photoshop
After Effects
Jira
Design Systems
WordPress
Html
CSS
Motion Graphics
Goals
The primary goals of the redesign were to increase user engagement and improve key conversion metrics. Specifically, we aimed to reduce the average time to schedule a wash by 30% and increase user retention by 20% within the first three months post-launch. By streamlining the scheduling process, simplifying navigation, and enhancing visual appeal, we sought to create a more user-friendly and efficient platform. Ultimately, the success of the redesign would be measured by tangible improvements in user satisfaction and business growth.