Los Coches – Chevrolet

ust as the meteor shower was a once-in-a-lifetime celestial event, we positioned the Cruze offer as an extraordinary opportunity. The tagline, “Once in a Lifetime Deal,” mirrored the astronomical phenomenon, creating a sense of urgency and exclusivity that resonated with potential buyers. 

As the lead designer for the Los Coches “Once in a Lifetime Deal” campaign, I played a pivotal role in translating the creative vision into compelling visuals. Working closely alongside the copywriter and creative director, I was responsible for crafting the visual narrative that mirrored the campaign’s celestial theme. This involved conceptualizing and executing the dynamic imagery, ensuring seamless integration of the Chevy Cruze with the meteor shower aesthetic. I meticulously managed the design process, from initial sketches to final asset delivery, ensuring brand consistency and maximizing the campaign’s impact across all promotional materials.

Adobe Illustrator
Adobe Photoshop

The visual assets echoed this theme, featuring dynamic imagery of the night sky, meteors streaking across the heavens, and the sleek, modern Chevy Cruze taking center stage. This powerful synergy between the celestial event and the automotive offer resulted in a highly successful campaign that captured the public’s imagination and drove significant interest in the Chevy Cruze.