Wish.com

Wish’s much anticipated holiday Gift Guide aimed to showcase the diverse and budget-friendly range of products available to shoppers. The designs sprang to life through a vibrant fusion of lively colors, bold typography, and imagery embodying various gifting personas.

Spearheaded initial brainstorming sessions, defining the creative direction and core concepts for the campaign.

Developed the primary visual language, style guide, and key visuals, ensuring consistency and brand alignment across all deliverables.

Managed a team of junior designers, delegating tasks, providing mentorship, and ensuring timely delivery of high-quality assets.

Oversaw the localization and adaptation of campaign assets into 13+ languages. I was in charge of the resizing of over 100 assets for Social Media, Paid Ads and In-app experience.

Figma
Adobe Illustrator
Adobe Photoshop
Jira
Google Docs

My design goals for the Wish Gift Guide campaign centered on delivering high-impact design assets that directly facilitated user acquisition and a 3% sales increase. Through streamlined design processes and meticulous on-time delivery, I ensured all digital and print materials—from product displays to multilingual visuals—were optimized for engagement and conversion. This focus on efficient asset creation and deployment allowed for a cohesive and timely campaign rollout, directly supporting the targeted growth in user base and sales figures.