Connected Care
11 Health & Technologies
The world’s first ostomy ecosystem with smart wearables.
Michael Seres’ vision, as a patient himself, was to bring a human touch to healthcare services, bringing technology into a disease without any improvements in almost 200 years.
My Role and Responsibilities
As the lead designer, my core responsibility was to bridge the gap between marketing strategy and visual execution. I meticulously gathered information and requirements from the marketing team, translating their strategic goals into tangible design concepts for both digital and print assets. This involved not only creating visually compelling materials but also ensuring a consistent brand experience across all platforms, effectively unifying the campaign’s aesthetic with the overarching brand strategy and marketing objectives.
Skills/Software
Adobe InDesign
Adobe Illustrator
Adobe Photoshop
Jira
Google Docs
Goals
Furthermore, my contributions to user acquisition campaigns, including visually compelling marketing materials, directly contributed to a 3x growth in medical team partnerships in conjunction with sales efforts.