Horizontal Menu with Hover Animation

Wish AR Experience

Wish.com

Overall Description

We took Wish’s Big Sale and turned it into an interactive AR experience. We designed playful visuals, 3D animations, and hidden ‘Easter eggs’ to make discovering deals feel like a game. Seeing users engage with the experience and share their finds on social media was incredibly rewarding. This campaign truly demonstrates the power of blending AR technology with a brand’s identity to create a unique and engaging shopping experience.

My Role and Responsibilities

Concept and design of the 3D/AR Experience.

Skills/Software

Adobe Illustrator
Adobe Photoshop
Adobe After Effects
Adobe Stager
Adobe Aero

Goals

Leveraging my expertise in visual design and emerging technologies, I conceptualized and executed an interactive AR experience for Wish’s Big Sale. By crafting playful visuals, engaging 3D animations, and hidden “Easter eggs,” I transformed the shopping journey into a gamified adventure. The successful integration of AR technology with Wish’s brand identity, resulting in significant user engagement and social media sharing, underscores my ability to deliver innovative and impactful campaigns.