Hello!
My design journey began with an electrifying jolt – designing for my punk rock band, a mainstay in Colombia’s music scene for over 15 years. We weren’t just making music; we were crafting a visual identity that screamed rebellion and creativity. Album covers, posters, and gig flyers became my canvases, each one a testament to the raw energy of our sound.
But my curiosity didn’t stop there. Early on, I dove headfirst into freelance projects, tackling everything from websites to animation. I was captivated by the storytelling power of motion, drawing inspiration from the iconic Saul Bass and his classic openings.
Design, for me, is about more than just aesthetics. It’s about weaving together art, technology, and human experience. My love for the culinary arts, with its vibrant colors and bold flavors, finds its way into my design palette. I see the world as a canvas waiting to be transformed.
My career has taken me on a whirlwind tour of industries – toys, footwear, athlete recovery, healthcare, finance, tech, and retail. Each stop has been a chance to explore new facets of design, from web and animation to illustration and immersive experiences.
And the journey continues. I’m a lifelong learner, always eager to embrace new technologies and push the boundaries of how design is perceived and experienced. For me, design is a symphony of creativity, innovation, and human connection.
EXPERIENCE
Wish.com, San Francisco, CA
Brand Designer, October 2022 – Present
Élevé, Irvine, CA
Senior Graphic Designer / Digital Marketing Manager,
July 2021 – September 2022
11 Health and Technologies, Irvine, CA
Senior Graphic Designer, December 2019 – July 2021
Dustland Entertainment, Hollywood, CA
Visual Effects Supervisor, November 2020
MobileWash inc., Bellflower, CA
Senior Graphic Designer, February 2019 – December 2019
Mozzarella Creativity, Los Angeles, CA
Co-founder – Creative Director, January 2017 – April 2019
Medios Positivos, Colombia
Art Director, 2013-2017
Periscopio Comunicaciones, Colombia
Graphic Designer Lead, June 2011- November 2012
Lathink, Colombia
Graphic Designer, 2011
Universidad de Ibague, Colombia
Web Designer, January 2010- April 2012
Proyecto Audiovisual, Colombia
Graphic Designer, 2008- 2009
BKN Tv, Colombia
Motion Designer, 2007- 2008
Medios Digitales, Colombia
Web Designer, 2006- 2007
Toliweb, Colombia
Web Designer, 2005- 2006
EDUCATION
CUN University, Colombia
Digital Graphic Design, 2006-20011
Monitor CD, Colombia
3D Animation for Flash Integration, 2007
IDEO U, USA
Design Thinking, 2020
BRANDS & COLLABORATIONS
Hasbro, Chevrolet, Salitre Plaza, NBA Draft, NFL Alumni, USFL, Spring Step, BBC, Wish.com, AfterPay, L.O.L Gold UKTV, Klarna, Leeds United, Profamilia, Seventeen, Salitre Plaza, Interbolsa, Avantel, Velotax, Enertolima, Surtiplaza.
AWARDS & RECOGNITION
Living in Tolima – Contest, 2006
World of Wish – Webby 2022
SKILLS
Branding, Typography, Augmented Reality, Generative Artificial Intelligence, Web design, UI/UX, HTML, CSS, Action Script, Illustration, Motion Graphics, Animation, Photography, Strategy Thinking
